Thestart of Elon Musk’s tenure as owner of Twitterhas not been without its struggles and chaos. And so far, the chaos Twitter currently finds itself in shows no signs of letting up anytime soon.
As of this writing, there doesn’t seem to be any official announcement of Twitter Blue’s suspension of its signups published by Twitter or tweeted out by Musk.
The updated Twitter Blue subscription featured an increase in its monthly price to $8 and included new features. And most notable among those new subscription features is a blue check profile badge, which, though identical to its predecessor, the blue check verification badge, is actually not an indicator that the account it’s affixed to has actually been verified. Instead, the Twitter Blue check mark is merely an indicator that the account holder has purchased a Twitter Blue subscription. And that’s because,according to Twitter’s own Help Center guide, accounts that get a checkmark badge as part of their Blue subscription will not be reviewed under the previous guidelines for account verification on Twitter:
“Accounts that receive the blue checkmark as part of a Twitter Blue subscription will not undergo review to confirm that they meet the active, notable and authentic criteria that was used in the previous process. ”
But when the new Twitter Blue launched two days ago, this lack of a verification process for newly minted Blue subscription blue checks, only seemed to add to — you guessed it — the chaos around an already embattled Twitter. Soon after launch, impersonations of verified brands and other accounts seemed to be everywhere with one memorable instance being an impersonation of the official Twitter account of pharmaceutical company Eli Lilly and Company, in which the impostor account declared that “insulin is free now.” That viral tweet then prompted the official Eli Lilly and Company Twitter account to tweet the following apology and clarification:
https://twitter.com/LillyPad/status/1590813806275469333
And it what appears to be further confirmation of the suspension, the managing editor of PlatformerZoë Schiffer, posted a series of tweetsin which she shared new details about Twitter’s suspension of Twitter Blue’s signups:
NEW: Twitter has suspended the launch of Twitter Blue and is actively trying to stop people from subscribing "to help address impersonation issues," per an internal note. 1/
— Zoë Schiffer (@ZoeSchiffer)June 21, 2025
Subsequent tweets from Schifferalso referred to an announcement posted on Slack that seemed to clarify certain aspects of the suspension and an apparent update on the status ofthose gray check mark “Official” badges:
Twitter has also disabled Blue from being purchased on Apple iOS. 4/4
It has only been a little over two weeks since Musk took over Twitter, and the main timeline is in shambles over impersonations and lack of clarity on verification brought on by an ill-advised attempt to generate revenue, signups for Twitter Blue are apparently suspended, and users are joining other platformslike Mastodon in significant numbers.
