Cinnamon Toast Crunch reveals new bacon-flavored breakfast cereal
Hormel and General Mills are joining forces once again, this time bringing a surprising twist to the breakfast table with the launch of Cinnamon Toast Crunch Bacon Flavored Cereal.
The new limited-edition cereal combines the smoky taste of Hormel’s Black Label bacon with the sweet crunch of General Mills’ Cinnamon Toast Crunch. Each bite is coated in the cereal’s signature “Cinnadust” flavor while delivering a savory bacon kick, designed to appeal to fans of both classic breakfast staples.
The unusual pairing follows the success of last year’s release ofHormel’s Cinnamon Toast Crunch-flavored thick-cut bacon, which sparked interest online for its bold flavor mashup. Building on that momentum, the two brands are aiming to once again capture attention by blending sweet and savory into one crunchy snack.
Brands highlight fan response and bold flavors
“This collaboration is rewriting the rules of breakfast,” said Brandon Tyrrell,Senior Marketing Manager at General Mills. “Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust.”
Hormel also highlighted the positive fan response to their previous partnership as a key reason for the new release.
Cinnamon Toast Crunch is dropping a Bacon flavored cereal that is inspired by Hormel Black Label Bacon.📲limited quanities will be available athttps://t.co/dYlu1gQxmoon July 8th.🧤I have a bag, I’ll try it soon.(Thanks Cinnamon Toast Crunch for the sample#gifted✊🏻)pic.twitter.com/LKqo4qTiTq
“We’re reimagining where and how bacon shows up in consumers’ routines, and we think they are going to love it just as much, if not more, than last year’s partnership debut,” added Samantha Harkness, Brand Manager at Hormel Foods.
The product comes in a 6 oz pouch featuring both brands’ signature designs, including Cinnamon Toast Crunch’s recognizable swirl patterns alongside Hormel’s Black Label branding. Starting July 8, Cinnamon Toast Crunch Bacon Flavored Cereal will be available exclusively at Walmart.com for $5.84, while supplies last.
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Hormel and General Mills aren’t the first to bring their iconic brands together for a limited edition product. Back in 2024, Oreo and Coca-Cola teamed up forcookie-flavored soda and Coke-flavored cookies.
